From Local to Global: 4 Storytelling Tips with Indian Roots 🇮🇳
To help you get started, we’ve attached a PDF that explores 13 Indian storytelling traditions, offering insights and inspiration to level
BeerBiceps SkillHouse
January 7, 2025

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We’ve been thinking a lot about how powerful storytelling is, especially when it’s rooted in our own culture.

Here at BeerBiceps, we love to explore the ways storytelling can connect us all, and we’ve realised that adding an Indian touch to our stories can make them even more impactful. After all, what better way to stand out than by sharing stories that are authentic and true to our roots?

As creators, we have so much to offer when it comes to stories—whether it’s through our traditions, values, or personal experiences. Indian stories have a unique charm, and when you share them with a global audience, it’s like offering a window into a rich culture. Today, let’s talk about how you can use storytelling techniques with Indian roots to take your content from local to global.

1. Use Relatable Characters  

Indian stories are full of characters we all know and love—whether they’re heroes, everyday people, or even mythical figures. Take inspiration from real people around you—your friends, family, or even people in your community. Creating characters that your audience can relate to makes your content feel more personal and engaging.

2. Emotions That Connect  

If there’s one thing Indian storytelling excels at, it’s emotion. From family dramas to epic tales, emotions play a huge role in connecting with an audience. Whether it’s joy, excitement, or nostalgia, try to infuse your content with strong emotions. When people feel something deeply, they’re more likely to remember and share your story.

3. Use Cultural Symbols  

Indian culture is full of rich symbols, from the colourful rangolis to the simple, meaningful symbols like the lotus or the diya. These can add a deeper layer to your storytelling. Even a subtle reference to these symbols can convey a powerful message and create a unique connection with your audience.

4. Stories with Meaning  

Indian stories often come with a lesson—something that teaches us about life, values, or personal growth. Whether it’s about perseverance, kindness, or bravery, think about how you can add a moral or lesson to your stories. People love stories that make them think or inspire them, and when your content has a purpose, it becomes more meaningful.

By incorporating these tips into your content, you’re not just telling a story—you’re sharing a piece of India’s rich culture with the world. And remember, storytelling is a powerful tool. When done right, it can help you connect with audiences on a global scale.

Before we wrap up, we want to help you dive even deeper into the art of storytelling with Indian roots. We’ve attached a PDF below that explores Indian storytelling traditions in greater detail, giving you insights and inspiration to level up your content. Download it and explore how you can bring a fresh perspective to your stories.

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"Success is not the result of spontaneous combustion. You must set yourself on fire." — Arnold H. Glasow

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The Power of Habit: Why We Do What We Do in Life and Business

By Charles Duhigg  

This book delves into the science of habit formation and how understanding and changing your habits can lead to greater productivity and personal success.

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Team BeerBiceps SkillHouse